Client acquisition calculator
Projected Returns
Reset assumptions
Funnel assumptions
01
Time period
days
Daily ad budget
$
CPM
$
Click-through rate (CTR)
%
Booked call rate
%
Show-up rate
%
Close rate
%
Value basis
First-year gross profit
Client lifetime value (LTV)
First-year gross profit
$
Service fees
02
Setup investment
$
Monthly investment
$
Tech fee
$
Per appointment
$
Revenue share
%
